The executive keynote pipeline

The keynote, sourced end to end.

Marquee is the system of record for a Fortune 50 executive keynote. Ten stages, concept to rehearsed delivery, with every claim sourced and versioned. Not a slide tool: it owns the words, facts, and voice, hands your design team a clean brief, then audits the deck they build.

10 STAGES/ CONCEPT → DEBRIEF/ ONE SOURCE OF TRUTH/ NO NUMBER UNSOURCED
Marquee — Opening Keynote · World Economic Forum · Storyboard
01Concept
02Strategy
03Storyboard
04Write
05Script
06Design
07Media
SA
BEAT 03·STORY_ANCHOR·02:15/ 02:00·v3S.T.A.R.
The night the data center went dark
IN_REVIEW 72YELLOW

Open on the 2am page. One human in the frame, concrete and sensory, before any number lands.

sources FY25 ARR $4.3B Acme Corp [fact needed: Q3 outage minutes]
Why it matters

The highest-stakes twenty minutes on the executive’s calendar.

An executive keynote is a seven-figure message delivered live to analysts, press, and the board. The tooling never matched the stakes, so the chief of staff has carried it by hand. Marquee is the system that carries it instead.

6 wks

The operator owns the chaos

The chief of staff routes drafts among exec, legal, IR, and product marketing, then writes the fix list at 1am. Marquee gives them the one place it all lives.

100%

Every claim, traceable

If a number is not in the Context Hub, it cannot reach the script. Provenance on every fact, so nothing on stage is indefensible.

1

One voice, structured

The executive’s voice is a versioned artifact the generators consult and a deterministic sanitizer enforces. It sounds like them, every time.

The pipeline

Ten stages. Concept to debrief.

A keynote is a project, not a document. Each stage has a deterministic ready-check, an AI-assisted draft surface, a human approval state, and a versioned artifact set. Status, not progress.

01
Concept
Three to five candidate ideas, ranked against the pillars and checked against past keynotes.
02
Strategy
Audience transformation, the arc, the through-line.
03
Storyboard
Beats, acts, runtime envelope, the one S.T.A.R. moment.
04
Write
Per-beat prose, sourced to the Hub, in the exec’s voice.
05
Script
Rewritten for the ear. Delivery markup, teleprompter export.
06
Design
One idea per slide, grounded in the Hub. A clean brief for your design team, then a critique of the deck they build.
07
Media
Scratch sizzle, data reveals, and voiceover proxies to rehearse against.
08
Content
Versioning, review tokens, the approval matrix, the audit log.
09
Rehearse
Teleprompter, timing, reactions, the run-of-show, the readiness gate.
10
Debrief
Reaction, landed-score, Brain write-back. The next one starts smarter.
Not a design tool
Marquee owns the words, facts, and voice, then audits the deck your team designs. The pixels stay with them.
The load-bearing idea
If a number is not in the Hub, it is not in the keynote.
Generation and verification share one ground truth
How it works

The same ground truth writes and audits.

The versioned, sourced Context Hub that drafts the keynote is the Hub that checks it. Confidence is honest, status is a closed enum, and red means danger and nothing else.

The Context Hub

Every fact, quote, and number is a sourced, versioned chip. Drafts cite it; the audit checks against it. Change a fact and Marquee flags every beat that drifted.

FY25 ARR $4.3B “we bet the company” [fact needed]

The voice profile

Cadence, vocabulary, the do-not-say list, the signature moves. A structured, versioned artifact the writer consults and a deterministic pass enforces. No em dashes, ever.

urgency 70+ rule-of-three named-customer

Honest confidence

Every section scores 0 to 100 with additive rationale. The same thresholds across every agent. A red section beats a fake green one, and the score tells you why.

88GREEN 72YELLOW 41RED

The consistency audit

A forensic pass across five dimensions: fact, voice, numeric, structure, and terminology. Run it on the draft, or on the finished deck your design team sends back. One blocker between a keynote and legal review, and Marquee names it.

BLOCKER MAJOR MINOR

Start with your next keynote.

Marquee is rolling out to a small group of Fortune 50 communications teams. Request access and we will set up your next keynote in it.